Women's Rogaine isn't exactly the glamorous product that you hope to be assigned as a class project, but it ended up being one that allowed us to really reach out to our target market and understand why they might need a product that only gets talked about in hushed tones. 

 

When it came down to it, everyone we interviewed said the same thing about their hair: "It makes me feel confident and comfortable." Their hair spoke for them in ways that they couldn't put into words. 

 

When hair starts to thin, individuals said they started to feel like they couldn't be as expressive. Women's Rogaine gives them back that power. They could finally let hair do the talking. 

 

Click though the slideshow to see the full campain.