This campaign was for Just Kidding DFW, a children's improv group. Research included watching cartoons, reading joke books and interviewing parents to understand how they feel about having a child that's just not very good at telling jokes. 

 

The result was a Public Service Announcement style ad campaign that related to the pains parents go through when they have to pretend to laugh at their child's not so funny jokes. 

 

Maybe your kid's not funny, but they sure can be. 

 

Click through the slideshow to view the whole campaign.