Cars aren't always marketed towards women, so this campaign was a fun challenge for my art director and me. We interviewed any woman who would let us to find out what women really care about when they're in the process of choosing a car. The answers all had one major theme. They just wanted their car to get them where they needed to go without having to worry. 

Chevrolet VOLT's take drivers farther than any other electric car out there can and with the back-up gas tank you don't have to worry that your drive is going to be cut short when the electric juice runs out. 

This is a car you can depend on in a way that you depend on your favorite closet items. 

Click through the slideshow to see the whole campaign.