Book readers usually have one thing in common: even if they don't need every book they want, they end up with them. 

 

For this campaign, we chose to highlight how at Half Price books it doesn't matter if it's a tough choice, you can afford all of the books that you want. 

 

As a spread, the image would align on the page so that viewers would feel like they're the one holding the books and making the comparison. 

 

Click through the slideshow to see the full campaign.