Hubert's Lemonade was a client I was more than happy to sample for the sake of research. This was my first real advertising project and I was part of a team of three.

We put our brains together and decided that this campaign should be completely interactive. We also decided that since lemonade is usually always enjoyed on sunny days that including sunshine was a must.

Each execution allows viewers to become a part of the advertisment. Standing under an umbrella, making a silly face as part of the lemon logo and pouring a cold glass of lemonade with a friend. Viewers would be encouraged to snap a picture and share it with there friends. Further spreading the sunshine.  

Click through the slideshow to view the whole campaign.